Branding techniques are no longer limited to just business cards and stationery. Instead, getting a good reputation among the competition takes a lot. Social media platforms are an important part of building brand recognition, and on all of them, the logo is the one thing that is always visible.
But before you start designing a logo for your brand, there are some important rules you need to follow.
Here are 10 important things that every designer and client should think about before beginning the logo design process.
Key Points to Consider Designing Logo for Your Brand
1- Do research and analysis on the business’s needs and goals.
The concept of the brand that you develop needs to mirror the values and objectives of the company. You should first conduct an extensive study on the objectives of the company before beginning to design a logo for your brand. A brand questionnaire or discovery call is one approach that can be taken.
2- Don’t rely on trends
Design trends come and go, which is what makes them a trend. Some trends last long, while others come and go as fads. Even though it’s important to keep up with the latest trends, you shouldn’t rely on them too much, or your logo and brand will become dated quickly.
There’s nothing wrong with staying up-to-date on what’s popular and what you should avoid, but relying only on trends is a different story. It is better to use your imagination and come up with an idea different from what everyone else has been doing. Make your logo last.
3- Consider making your logo in black and white first.
At the start of a project, it can be hard for designers and clients to choose the right color palette since there are many ways to use certain colors. For this reason, it can be helpful to start designing logos in black and white before adding color. See here for more on how color psychology is used in branding.
4- Pay attention to the ability to grow
When designing a logo for your brand, the idea of scalability is an important one. You will be putting your logo on promotional items like social media posts, business cards, posters, and even billboards, so it needs to work in all these sizes.
Scalability is just as important as responsiveness when designing a logo. This means how the logo changes or adapts to different sizes and orientations. On this note, some brands even animate their logo, which could also be kept in mind when designing the logo. When designing a logo for your brand, you can surely consider logo design services. They are best at what you want them to do.
Designing a logo for your brand so it can fit into every part of traditional and digital branding, you must ensure it looks good in every possible and relevant format. Because of this, you need to test your logo on both small and large-scale formats or make multiple versions of the logo for different uses.
5- Think outside of the box
When Designing Logos for Your Brand, be creative and think differently until you can come up with something new. Try out different styles, like negative space, and make something that is new. Consider telling a story or hiding things in the logo design, like the ones above. The goal of your finished logo should be to make it memorable and connected to your brand’s values and aesthetics.
6- Aim for minimalism
Designing a logo for your brand uniquely doesn’t mean it should be hard to understand. Complexity is what needs to be avoided and to do that, you have to use the concept of minimalism. Declutter your ideas and only add or remove design elements that make your logo design easier to understand. When in doubt, take out extra parts.
Use a small color palette and shapes, icons, font styles, and symbols that don’t make your visual message too hard to understand. Understand that sometimes less is more. The more elements you add to your logo, the more complicated it gets.
7- Try your logo on different things
Even though scalability is a big part of a logo’s success, you should test it on different mediums. Designing a logo for your brand for your business card, pamphlet, or website would look different from the one on a business card, pamphlet, or website.
Since there are big differences between desktop, mobile, and print platforms, test how it looks on your website, mobile, printed packaging, and other marketing materials, a logo has to look good no matter what format it’s in: digital, printed, or even as an app or favorite icon.
8- Your logo needs a core idea.
What makes a logo powerful is the meaning it sends. Design a logo for your brand that should be able to show the message, values, and vision of a brand. The design of the logo should be unique and easy to remember. This can be done by having a core idea with a simple message, but don’t fall into the trap of showing what your business does. If you are a car salesman, you don’t have to have a car in your logo.
9- Learn from the successes of others
You can always get ideas from the work of other designers and businesses, but it is never okay to directly copy the work of others, and this is not a good way to stand out. Learn from others who have been successful, copy them, and improve on what they have done. For Designing logos for your brand, Inspiration is a key part of coming up with new ideas. However, if inspiration is key, so is creativity.
10- Ignore the rules
When you’ve mastered the guidelines, you can start breaking them.
No rule says logos have to be static symbols; they may evolve, transform, and be anything they want to be as long as it aligns with the objectives and principles of the business.
Yes! Even though there is a significant amount of additional work to be done to learn how to use tools and software to produce logos, logo design tips are essentially a road map to successful brand design.