What do I need to open a new Beauty Salon or hairdresser?
The beauty sector has always been a market full of possibilities and opportunities. It is quite promising because it presents countless business alternatives and investments for entrepreneurs. Betting on this and opening a beauty salon can be an opportunity for many people to achieve the dream of having your own company.
And it is that not only the fact of having options seen from the economic part but the beauty sector is also characterized by being indeterminate, that is, people’s tastes govern this service, and these are constantly changing, it does not happen a long time when there is a new fashion, new styles, new forms, etc.
Bearing this in mind, below, we will share everything you should consider when setting up your beauty salon.
Why open a beauty salon or barbershop?
We consider this data more than decisive by identifying a market that has been in force, without exaggerating, since the beginning of human life, perhaps not seen before as a service, but as an actor, and continues to be in force today. Today and still growing.
For many women, going to the hairdresser is a decision of first necessity. It is an issue that not only brings about feminine needs, but more and more men put aside prejudices regarding vanity and take more time to take care of their hair. Physical appearance; as we mentioned before, it is a very broad sector; you should have a service to satisfy tastes and genders, lifestyles, cultures, seasons, ages, and endless parameters that differentiate services that can be offered.
The beauty business has great potential in Latin America. Women are reluctant to go out on the street badly coiffed, with a careless haircut or color. This interest in your image contributes to making the sector more dynamic, regardless of the economic context at that time. It is a market that moves with the times but also needs the support of its public, who values their experience, work, and knowing how to enjoy life.
Beauty salons and hairdressers in the 21st century
There are certain patterns since evolution that have made sense to go to a beauty salon over time, but without a doubt, from the beginning, it has been a female gender issue; without saying that it is an exclusive issue of THEM, the point is that most women have always had that instinct to look impeccable and therefore have made this sector very profitable.
But in the same way, men also begin to worry more about their physique, use cosmetic products, follow fashion trends and not be ashamed of dedicating themselves to personal care.
Nowadays, hairdressers also respond to the needs of an increasingly demanding public with more knowledge and awareness of preserving the environment and sustainability. This fact opens a new market niche in this sector. It attracts the attention of a segmented group of people willing to pay more for sustainable and quality services and/or products.
Steps to open a beauty salon:
Before deciding to set up your beauty salon, you should sit down and meditate on different aspects to take into account; regardless of the country, city, or town in which you want to start it, there are general themes that apply to any site, the results vary according to culture, laws, policies, and demographics.
We leave you a list of steps that we consider useful:
For the market study, like any new business, you need to have a prior analysis of the market you will access. Being clear that the beauty salon will be your business focus, you begin to investigate what your target audience is looking for, what they ask for, what they like, and in the same way, see the existing companies, your competition, what they are offering and what they like. It is necessary; the gap where you can enter and achieve differentiation responds to a preference of your business. You need an excellent beauty salon business plan to be successful in the race.
Use tools to carry it out; you don’t have to invest money, and it will help you segment your customers and your services, such as online surveys, social network monitoring, or online trend study.
At this point, you begin to compare more specific issues of your business; planning is a necessary tool to undertake in any sector; it is a guide for the operation of your company and can show you how this undertaking will be viable. You can include methodologies such as the SWOT analysis that analyzes the company’s situation internally and externally.
Documentation and legal issues
This is an essential point for the constitution of the company. As such, it is a step that becomes tedious but impossible to avoid due to the process and time involved. Furthermore, the requirements vary according to the location of the premises. Therefore we will include it in the information of each country.
Choice of venue
The location of the beauty salon where the activity will take place will determine the business’s profitability. Therefore, it is necessary to consider certain characteristics when searching: moderate or high traffic, near meeting points in sight of many, parking areas, businesses around but not competing; You can also take into account the purchasing power of the area.
Although it is based on already having an approved capital or credit for the investment of your beauty salon, it is important to analyze the previous steps to have objective and grounded confidence. In the budget you have, you must include different factors that can increase or decrease the investment; depending on the type of services, the type of client, and the location; the amount will vary significantly. The conditioning of your premises will take a large part of this amount.
Observe the details
Observing is a continuous action before, during, and after opening your beauty salon; it is something that very few companies do and for which many others do not obtain the expected result. People are always talking about their needs; With the rise of social networks and their synchronization with companies, customers of products or services are constantly commenting on their experiences; so listen, observe, read, ask and question everything you offer and how your customers perceive it; The purpose is always the satisfaction generated by your service.
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Services to highlight for your Beauty Salon
We have mentioned a lot the subject of the breadth of services that can be offered, mixed, and included when thinking about setting up a beauty salon; here, we give you some necessary options to include in the offer of your future beauty salon:
Complete hair care
Highlights, reflections, dye, balayage, Californian highlights. Within the world of coloring, there are always classics and more or less fleeting trends. A good professional knows how to deal with all of them. In many hairdressers, you will find that each hair need has a specialist, from the colorist who recommends the color that best goes with your skin to someone who tells you what haircut can give more play to the angles of your face; a good salon will be your influencer.
Manicure / Pedicure
While your hair is taken care of, your cuticles should also receive their corresponding pampering. A good beauty salon always includes a manicure and pedicure service and has a wide range of nail polishes at your disposal to find the one you most want that day. But in addition to the traditional manicure, you can also find permanent or semi-permanent manicure treatments and, of course, gel nails.
Aesthetics + Beauty and Hairdressing
Suppose you want to bet on a business idea based on the combination of these two specialties. In that case, you can offer, for example, facial and body dermo-aesthetic services, laser hair removal, and IPL and have beauty professionals dedicated to the hairdressing area. Nails or makeup. To structure your center, you can create different areas: an area with hair styling and washing stations, an aesthetic booth with appliances, and even a nail bar.
SPA + Beauty salon and hairdresser:
If your basic business is a SPA with massage and hydrotherapy areas, how about adding beauty and hairdressing to your menu of services? With this business idea, your clients not only leave relaxed, but they also leave handsome! You can create packs of personal care and beauty experiences to offer your services so your clients can enjoy a unique and very special morning or afternoon.
Bet on natural, organic, and cruelty-free cosmetic products
Every day the awareness of what is being done with the planet earth grows stronger; that is why not only because it is a “fashion,” but also because of the fact of contributing from where it is possible, it supports and tries to use products that are in line with sustainability, with its ingredients, raw materials, and packaging. Of course, you will not save the world, but you are setting an example, and many see it, and you will also have added value in the service you provide.
Finally, considering all our information, you can start considering your new venture. Also, consider that you can start your beauty salon not only as your own business but also as a franchise; today, beauty brands have experience and essential positioning when it comes to investing in this sector.
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